Logo, Packaging Identity by Giacomo Stefanelli and Barbara Cesura

Giacomo Stefanelli and Barbara Cesura Reveals The Racconti Del Campo Logo, Packaging Identity

Giacomo Stefanelli and Barbara Cesura, the lead designer of the highlighted design Logo, packaging identity by Giacomo Stefanelli and Barbara Cesura illustrates, It was requested to find a unique concept through a range of flours with very different origins: mais, rice, kamut, durum and common wheat, chickpeas, etc. The client, Selezione Casillo, part of the biggest wheat company in Italy, was calling this offer as Farine Speciali but it was not differentiating and giving value to its richness. The concept would have kept all the differences in one single rich soul expressing their values and quality. The successful idea came from the consideration that each field has its own story, like a book series: "I Racconti del campo" ("stories from the field")..

Logo, Packaging Identity by Giacomo Stefanelli and Barbara Cesura Images:

VIA: http://competition.adesignaward.com/design.php?ID=49309

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